From Botox and chemical peels to lip fillers and microneedling, if you’re wondering what’s hot and what’s not in beauty this year, you’ve come to the right place. We’ve been analysing research undertaken by Dr Yusra Clinic in its ‘Beautified Britain Index: The Skin Report’, based on data drawn from Google searches, Google trends, news stories, professional industry bodies, consumer surveys and social media trends in order to ascertain what the post-pandemic beauty industry looks like.
In the period up to July 2021, there was an increase of 309% in Google searches for ‘skin care’, 89% in ‘best skin care’, 50% in ‘tweakments’ and 50% in ‘aesthetic treatments’. It seems that our skin habits have changed drastically during the past 19-plus months since Covid-19 arrived on the scene, driven largely by what we’ve all been through – endless Zoom calls, focus on social media and a plethora of psychological problems.
Here’s what you can expect to see beauty-wise throughout the rest of 2021 and into 2022…
It’s anticipated that the non-surgical market will be worth £3 billion by 2024. Apparently, 1 in 4 people would now consider having an aesthetic treatment, or tweakment, to give their skin a boost. It’s not necessarily about anything noticeable – just subtle non-surgical procedures to create radiance.
Zoom face adjustments
Called multiple things – Zoom face, tech neck, pandemic droop, lockdown face whatever – all the time we’ve spent in online meetings, seeing our own faces reflected back to us warts-and-all on a computer screen, has caused multiple face and body insecurities. There’s huge demand for treatments such as Botox, fillers, skin resurfacing, neck rejuvenation and jawline contouring – both surgical and non-surgical.
Glowing, shiny, radiant skin is a trending topic on social media platforms. To quote some figures, the #glowup hashtag has generated 29.6 billion views on TikTok and 5.3 million views on Instagram. Skin booster injections are on the rise – these smoothen the skin texture, address fine lines and wrinkles, and add luminosity.
There are also some trends towards embracing what nature’s provided and avoiding the over-done Instagram face. With celebrity no make-up selfies gathering momentum, the general public are seeking to emulate this pared-down beauty. This means getting fillers removed – lip, chin and cheek fillers – as well as having hyaluronic acid skin-booster injections for radiance.
The technology gadgets market is set to grow by 7.5% over the next five years, thanks to individuals wanting a spa-level experience at home and in-clinic treatments like fibre optic lasers for skin tightening and microneedling device for resolving textural skin issues. Amongst other options are cleansing wands, LED masks, facial cryotherapy, electrical muscle stimulation and Coolsculpting treatments.
The male grooming market is predicted to reach $166 billion in 2022. Sought-after male tweakments comprise injectable fillers and non-surgical nose jobs to improve the facial profile and reduce the appearance of wrinkles, and lip fillers for added volume, to name a few. The term ‘Brotox’ has generated 4.9 million Instagram views with ‘Instaman’ standing at 217.3 thousand.
From hybrid treatments whereby clients are having virtual pre- and post-treatment consultations via video call to skinimalism which celebrates our imperfections in all their forms to acne (or ‘maskne’) problematic skin conditions accelerated by the pandemic, you can discover the full findings of Dr Yusra Clinic’s findings in their entirety at dryusra.com/the-skin-report.
At this stage, it’s important to highlight what can go wrong during beauty treatments, including those of the non-surgical variety. Our ‘Wild West beauty sector needs regulating’ and ‘The dangers of unregulated beauty treatments’ blogs are real eye openers. Allergic reactions, disfigurement, emotional trauma and infections are not uncommon.
If you suffer harm by your beauty therapist and need help with suing a beauty therapist, contact our Beauty Treatment Claims team by emailing firstname.lastname@example.org, calling 0800 141 3682 or 0333 202 6560, or completing our online enquiry form.